Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
- ISBN13: 9780470100929
- Condition: USED – VERY GOOD
- Notes:
Product Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
The book was not nearly as insightful or helpful as I had hoped. It comes across like two 25 year old kids that have been working in the biz for the last 5 years wrote the book. Nothing ground breaking you can’t read almost anywhere on the net with the help of google, and one further, they provide some inaccurate information in the book at times. Unless you’re an absolute beginner at SEO, I wouldn’t really recommend the book.
Rating: 3 / 5
Suitable for SEO beginners programming with PHP. I imagine the wellrounded programmer would swear by some of the concepts portrayed in this book. However, the book does not elaborate on the more sophisticated aspect of SEO, and how to truly maneuver in its uncertainty. Overall, quite rudimentary, insightful and pleasant to read, but I wouldn’t expect too much from a “Pro SEO” book elucidating how to install XAMPP on chapter 2.
Rating: 3 / 5
I’ve read a number of other resources on the subject of SEO, and this one is definitely the best I’ve encountered.
No one aspect of SEO is particularly technically complicated, its more just a matter of being aware of all the areas in which you can help (or more likely, not hurt) yourself. This book does a very thorough job of covering all of these areas, and is clear and concise when it comes to describing specific tactics and the underlying mechanisms that make them effective.
Also, as mentioned by another reviewer, this book can be a valuable resource to a non-programmer because of how clearly it explains all of the tactics it covers and how involved the case studies in it are.
Rating: 5 / 5
Given the relative advanced topic of this book, I was surprised to find a section on how to get your “playground” up and running. They devote 4 pages to getting XAMPP up and running. However, once you are beyond that, the good stuff starts to unfold.
Rating: 4 / 5
This book was perfect. I came from no knowlage of seo to fully understanding it. I bought this and Search Engine Optimization an hour a day together, and as good as the other book was, this one blew it away. I had read this one first, and it seemed like everything was just an echo reading the other book, but this one has even more because it shows you the programming aspect.
Rating: 5 / 5