Search Engine Optimization: An Hour a Day
- ISBN13: 9780470226643
- Condition: USED – VERY GOOD
- Notes:
Product Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
I searched for “seo tips” and neither of their two websites showed up in the top 20. Uh oh… if they can’t make what they preach work for themselves, how can they help *you*, who might have paid for this book?
Rating: 1 / 5
This book helped us earn a 6159% ROI on a search directory investment. We paid $120 and sold $7391 in services. And I’m sure it won’t stop there. Enough said?
The book is well organized and gives great info to help you decipher which activies are best for you. I also loved the left brain/right brain sections. I’m left brain but like to hear both perspectives.
Be warned… some sections take less than an hour, some sections take a week depending on how many resources you have and where you started.
I haven’t finished the book so I can’t report on page ranking results yet. I’m half way through and taking my time through the Pay-Per-Click (PPC) section – a whole book could be written on this alone. But based on the search directory we found as a result of the books work, I felt that I could provide credible feedback.
However, this book gives me a new respect for Search Engine Optimization work. Anybody can do this (in fact YOU should do this as opposed to totally outsourcing); it just takes a little elbow grease.
Rating: 5 / 5
The perfect book for starters -and a good one to look for info-
Easy to read and to understand.
Rating: 4 / 5
Essential hints,tips and techniques for one person shop to Fortune 500 companies-DiscountsWarehouse
Rating: 5 / 5
Excellent! This is just the book if you need to make the most of your web site, improve its search rankings, increase its traffic, and generally made the most of what you want it to do. This applies to a single person business, small, medium, large or multinational firm. Whatever your circumstances, commercial, private or charitable, you will make more of your web site if you follow this guide.
Excellently written, in clear English, Search Engine Optimisation – An Hour A Day, will quickly and easily lead you to a greater understanding of how to carry out an SEO Plan. You are given the correct information in order to be able to do this and you are not given anything superfluous, saving you time and allowing you to concentrate on the actions that will get you to where you want to be. You can even choose to concentrate on only those matters which are absolutely essential thereby saving you even more time.
The two authors are greatly experienced in helping real people in every size and type of organisation to maximise their Search Engine rankings and make the most of their web site generally, and this shows in the book. You will find that they speak to you clearly and that you will gather information quickly and easily. They only use technical jargon when necessary and it is thoroughly explained accordingly. This book will suit you whether you are a techie or not.
The book will give you the knowledge that you need and will then supply you with a plan so that you can carry out SEO in an orderly fashion. Much more than this, the book cleverly helps you to identify the results that you want from your web site. The experience that the authors have working with all sizes and shapes of organisations is used to good effect and you will find that there is added value in helping you to get different departments to work together.
You will even find that you can access all the documents you need to carry out your campaign by simply visiting their web site and downloading all the templates that you need, such as To Do Lists, Keyword Spreadsheets and more. It is up to you how much time you spend every day on your project so you can spend less than one hour day if you choose.
You will find that you will have enough knowledge to be able to promote your web site in the way that you want by the time that you have finished reading this book. An easy read, logical, no boring history of the Internet, and a plan that just about anybody could carry out quite easily. Full marks all round!
Rating: 5 / 5