Starting a Yahoo! Business For Dummies
- ISBN13: 9780764588730
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here’s how to profit from keywords, handle credit-card payments, find out what’s hot in other stores, maximize your marketing efforts, and much more.
Discover how to
- Use the Yahoo! Store Editor and Manager
- Plan effective store navigation
- Use better images to sell more products
- Build successful advertising strategies
- Generate more traffic from search engines
A few tips, but mostly a copy of yahoo help files with little information beyond the Yahoo help files. Yes, i want a refund. Purchased from B&N.
Rating: 1 / 5
This book is well written but tells me nothing about how to use Store Editor. I’ve spent hours reading the book with Store Editor open in front of me and I still can’t get it to work like he says it will.
Store Editor is the worse program I’ve ever tried to use. It’s very cryptic and navigation is illogical. I can use Dreamweaver but not Store Editor.
GB
Rating: 1 / 5
This is a must if you have a yahoo store. This has helped grow my business tremendously.
Rating: 5 / 5
I wish I had looked at the dates of the positive reviews before I bought this book. Lookie there: 2006. The problem is that the book is outdated now. Yahoo Stores is in version 3.0 of the Store Editor, so many of the author’s suggestions cannot be implemented.
And some of them should not be implemented. Here’s one, to give you an example:
“I like to make my thumbnails as small as I can, anywhere from 45 x 45 pixels to 65 x 65 pixels.” Oh, great advice, particularly if you might have anyone over 40 as a potential customer. People don’t click on the thumbnails when they can’t make out the picture; they get frustrated and click to your competitor’s site instead.
I was looking forward to reading about RTML since I have a problem that can only be solved with it. Pity. The RTML section consists mainly of plugs for books his friends have written. Plus there are teasers about the awesome things the author has done with RTML. He refuses to tell you how he did them. Clearly he wants you to hire him as a consultant. Unbelievable! How did this ever get past the Dummies editors?
There are other books on Yahoo Stores. Buy them instead.
Rating: 1 / 5
I purchased this book thinking I could enhance my existing Yahoo store with the information. This book is only useful if you use Yahoo’s Store Editor program and the author states this in his introduction. I use another program Yahoo Sitebuilder, so I turned around and ordered that book too. The title is very misleading….this is really only a book about using Store Editor to build your Yahoo store! If that is what you need the book seems pretty useful.
Rating: 4 / 5