What good content is and why it’s needed in SEO: Search Engine Optimization Getting Started

In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.  Read More →

The impact of webpage content characteristics on webpage visibility in search engine results

Product DescriptionThis digital document is a journal article from Information Processing and Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description: Content characteristics of a webpage include factors such as keyword position in a webpage, keyword duplication, layout, and their combination. These... [Read More...]