The Art of SEO: Mastering Search Engine Optimization
- ISBN13: 9780596518868
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what’s necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry
SEO (Search Engine Optimization) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
This book is written by four well-known SEO experts: Eric Enge, Stephen Spencer, Rand Fishkin and Jessie Stricchiola. Each one of the authors demonstrates their ability in explaining to the reader their wealth of knowledge on this subject. This is the first of its kind in my opinion for a book to cover so many aspects of SEO from the planning of your site and audience, to working and testing algorithms of the various search engines, to creating SEO friendly content, trakcing and measuring your results and ROI.
A brief review of each chapters contents:
Chapter 1 : The Search Engines: Reflecting Consciousness and Connecting Commerce
Chapter 2 : Search Engine Basics
Chapter 3 : Determining Your SEO Objectives and Defining Your Site’s Audience
Chapter 4 : First Stages of SEO
Chapter 5 : Keyword Research
Chapter 6 : Developing an SEO-Friendly Website
Chapter 7 : Creating Link-Worthy Content and Link Marketing
Chapter 8 : Optimizing for Vertical Search
Chapter 9 : Tracking Results and Measuring Success
Chapter 10 : Domain Changes, Post-SEO Redesigns, and Troubleshooting
Chapter 11 : Honing the Craft: SEO Research and Study
Chapter 12 : Build an In-House SEO Team, Outsource It, or Both?
Chapter 13 : An Evolving Art Form: The Future of SEO
This book should be considered a ‘bible’ on SEO because I cannot think of any other topic that has been left out. I have already used this book for two websites my company has developed and improved its search results by at least 10-20%. SEO is definitely an art form in a way and so many designers and devlopers overlook this when they are creating a website because either of the lack of time or mainly due to the lack of knowledge.
Even though this book has lots and lots of information, you can take parts or sections of this book and apply it immediately to a website you are currently working on or have worked on like I did.
I cannot stress enough how important SEO is and this book is an invaluable resource.
A must buy!
Rating: 5 / 5
Interesting book, good for training, good for research, for some here a bit technical but it structure make read easy for newbies as well as seasoned SEOs. If you are starting a new business on the internet, this is a most.
We start a company in the Miami area a couple of months ago, and with the help of this book we are improving our SEO to a higher level.
Rating: 5 / 5
Also key to any programming collection is THE ART OF SEO: MASTERING SEARCH ENGINE OPTIMIZATION by Eric Enge, et.al. It covers search engine marketing and clearly explains SEO basics, from exploring its underlying theory and understanding how search engines work to learning how to build a SEO team and manage SEO projects. An outstandingly well-detailed survey, this is a ‘must’ for any serious computer collection catering to programmers.
Rating: 5 / 5
How do you create a web site that ranks high in the various search engines on the web? That is the subject of search engine optimization or “SOE.”
This book might be considered a Bible of SOE, it covers most of the available techniques and strategies for making your web site visible in search engines. It is well written, with many examples and specific URLs.
If there is a criticism, I failed to find a ranking of preferred approaches to designing a high visibility web site. I suspect that most of the currently available approaches are listed, but there is no “SEO for Dummies” approach that I could find.
This is the kind of book that you could spend a great deal of time reading, and then wonder where you should start on designing your web site. It states that “there is no such thing as a cookie-cutter SEO plan.” That may be true, but there are general principles that may be implemented in the initial web site design, and the design may be tweaked over time to improve rankings and exposure.
With those caveats in mind, this is a very complete book. The authors have started a SEO blog which allows interaction with their readers. This should add to the value of the book over time.
Rating: 4 / 5
This book is an excellent guide for anyone new to SEO or for a seasoned expert. It is very thorough, and while the field is constantly changing, this book does a great job of explaining the research methods and different strategies without completely focusing on details.
Rating: 5 / 5