The Online Marketing Inside Out
- ISBN13: 9780980576825
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.
With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn’t just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.
You will learn about:
- The changing face of marketing
- The new frontier of PR and media
- Using your web site to generate income
- Getting the most from the search engine crowd
- Promote your message through socializing
- Implementing profitable email marketing campaigns
- Getting others to sell your products for you
- Spreading your message through online advertising.
Editorial Reviews
“Online Marketing Inside Out is a great bridge between what’s come before in online marketing and what’s coming up and worth checking out. “ Chris Brogan
“There’s everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you’re hoping to use the Internet to promote your business, this book will come in handy.” Jason Falls
“Online Marketing Inside Out” is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers.” Practical E-Commerce
“If you’ve ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point” Freelance Switch
“I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against.” Cory Huff – Sparkplugging
“Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing” Miles Burke
“The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it’s email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results.” yyztech
I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. After my last purchase, i think I learn my lesson not to trust reviews of sitepoint books….I was told that sitepoint authors help each other out by giving each other high reviews. This explains a lot of why such a poorly informative book like this one would have high reviews. It is not worth the time. The read is mundane (not at all inspiring) and the info provided is far from informative. If you need a read to tell you to do PR’s, blogs, SEO basics, etc, than this is the book for you.
Rating: 1 / 5
//Online Marketing Inside Out// is an easy-to-follow guide that teaches the principles of building a profitable online business. Authored by SitePoint’s own Marketing Manager, Shayne Tilley, and Brandon Eley, founder of online shoe retailer, [...] and Interactive Director for Kelsey Advertising and Design, this book combines the insights of two people who are pushing the boundaries of online marketing every day.
In this book you’ll find information on: 21st century public relations and media, turning page views into profit, search engine optimization, social media, email marketing, affiliate marketing, and online advertising. The book concludes with a chapter on how to pull it all together in a powerful marketing plan. All in all, //Online Marketing Inside Out// is an invaluable resource for anyone wanting to market products or services on the web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, and contextual advertising.
“If you’ve ever Googled `online marketing’ and found the amount of information overwhelming, or been unsure which guru to trust with their ground-breaking, new marketing method, then you’re not alone. We created this book for you; everything you need to know is in one place, step by step, that anyone can follow,” explained co-author Shayne Tilley. “We understand that when you’re a small business or solo entrepreneur, you’re unable to afford hiring a marketing team or PR consultant. With this book, you can do it yourself and start building your online business today.”
Reviewed by
Dominique James
Rating: 4 / 5
This article has so much information and is so valuable that I feel like I should have paid for it. It’s easy to tell that it has been written by an expert in the field. Thanks for putting this out and long live free quality info on the web! SEO Companies
Brandon Eley and Shayne Tilley cover a lot of ground, giving a great overview of online PR, e-mail marketing, SEO, copywriting, link building, etc.
While this isn’t an exhaustive tome, it’s worth every penny (actually, quite a bit more). Although I’ve used some of the tactics they discuss before, they taught me things I didn’t know and reminded me of things I should be doing to maximize my marketing efforts.
Great book! Highly recommended!
Rating: 5 / 5
Eley covers practically all the bases in this easy-to-read, concise, informative book. The chapters stand alone really well, so whether you’re a one-man band or prefer to have different members of your team study the sections that apply to them most directly, this book is well worth it.
He is covering so many topics with so many moving parts that each segment is a bit higher level than the “Dummies” books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know “best practices” and where the resources are, you’ll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.
Rating: 5 / 5
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don’t have to be a marketer to understand this book. It’s meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!
It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?
The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.
Rating: 5 / 5